The largest culinary event in the São Paulo countryside will take place May 13–17 at Engenho Central
Image of the 2025 Festa das Nações, the largest charity festival in the interior of São Paulo (Photo: Pecege)
Hyundai Mobis will be hosting activities at the Hyundai booth (Photo: Disclosure)
The largest culinary and charity event in the interior of São Paulo, the 41st Piracicaba Festival of Nations, will be held May 13–17 at Engenho Central.
The festival benefits 21 organizations in Piracicaba that set up food stalls and restaurants representing the following countries: South Africa, Germany, Argentina, Austria, Brazil – Northeast and South Zones, South Korea, Spain, the United States, France, the Netherlands, Italy, Japan, Mexico, Mozambique, Arab Nations, Portugal, the United Kingdom, Switzerland, and Thailand.
Hyundai Mobis is a sponsor of the event and, in partnership with Hyundai Motor Brazil, will participate with activations in the automaker’s space. In this area, Mobis will feature a display panel of genuine accessories, an accessorized CRETA, and other activities, such as an accessories memory game to engage the public.
CRETA equipped with genuine accessories (Photo: Disclosure)
Social Impact
All proceeds from the festival are donated in full to the charitable organizations that set up booths representing different nations.
Solidarity is also at the heart of the festival, which is organized by volunteers who turn their dedication into social impact. Last year, more than 80,000 people attended the event over the five-day program. “As a supporter of the Festival of Nations, we reinforce the importance of strengthening ties with the Piracicaba community and encouraging actions that promote inclusion, citizenship, and social transformation through unity and solidarity,” stated Sérgio Ricardo do Nascimento, Human Resources Manager at Hyundai Mobis.
Hyundai Mobis’ support for this charitable event demonstrates its alignment with initiatives that foster cultural integration and highlight the essential role of charitable organizations in the city.
HB20 Limited Giveaway
This year, a Shadow Gray HB20 Limited will be given away, courtesy of Hyundai Motor Brazil, a Gold-level sponsor of the event. This model stands out in its class with features such as a six-airbag system, a rearview camera, LED daytime running lights, hill-start assist, emergency brake lights, a twilight sensor for automatic headlight activation, power-adjustable exterior mirrors with turn signal indicators, an 8-inch multimedia center with wireless connectivity for Apple CarPlay and Android Auto, progressive electric power steering, one-touch power windows, and cruise control with speed limiter.
To enter the drawing for the new car, raffle tickets can be purchased from the opening day of the Festival until August 26, from representatives of participating organizations or on the website festadasnacoes.org.br, at a price of R$ 10 each. The winner will be announced on August 31. The drawing will be conducted by the Federal Lottery and is registered under Authorization Certificate SPA/ME Nº 04.048771/2026.
Hyundai Space
The Hyundai Space will be themed around the 2026 FIFA World Cup®. Inside the pavilion, visitors will find a specially designed area inspired by the atmosphere of a soccer stadium, complete with the essential sound of cheering fans, getting fans pumped up to “take the field” and participate in all of Hyundai’s activities at the Festival. At the top, the flags of the 48 nations competing in the 2026 FIFA World Cup®—the largest edition in the tournament’s history, which has featured 32 teams since 1998—take center stage. Inside, visitors will find more World Cup content, including a display panel filled with historical trivia about past World Cups.
The 48 flags of the nations competing in the 2026 FIFA World Cup® (Photo: Hyundai Motor Brasil)
Hyundai Mobis’ support for this charitable event demonstrates its alignment with initiatives that foster cultural integration and highlight the essential role of charitable organizations in the city.
See below for key event details:
Event: 41st Piracicaba Festival of Nations
Date: May 13–17, 2024 (Wednesday–Sunday)
Hours: Wednesday (May 13) – 7:00 PM to midnight │ Thursday (May 14) – 7:00 PM to 1:00 AM │ Friday (May 15) – 7 p.m. to 2 a.m. │ Saturday (May 16) – 11 a.m. to 2 a.m. │ Sunday (May 17) – 11 a.m. to 6 p.m.
Location: Engenho Central – Piracicaba, São Paulo
Tickets: at the box office or online https://festadasnacoes.org.br/
Price: R$ 16 (full price) and R$ 8 (half price).
About Hyundai Mobis
Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr e LinkedIn (www.linkedin.com/company/hyundai-mobis/), Mercado Livre (https://www.mercadolivre.com.br/loja/hyundai-mobis).
About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas
Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle family and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay, and Uruguay. To learn more about Hyundai and its products in Brazil, access www.hyundai.com.br. Also follow the day to day of the brand on social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyuundaimobisbr e LinkedIn (www. https://www.linkedin.com/company/hyundai-mobis/.
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com