- Content was a finalist in the “Online Corporate Media – Social Media Videos” category at the 16th Cannes Corporate Media & TV Awards.
- The only Korean company on the list, Hyundai Mobis also won top prizes at the global US advertising festivals “2025 Muse Creative Award” and “2025 NYX Award.”
- The series of short videos on mobility innovations, such as holographic displays on the windshield, recorded 28.8 million global views.
The campaign won the Platinum Award at the 2025 Muse Creative Award and the Grand Prize at the 2025 NYX Award (Photo: Disclosure)
The Move Improved Campaign is a series of short videos with popular appeal (Photo: Disclosure)
Hyundai Mobis was recognized at three major global advertising festivals for its campaign Move Improved, a series of short videos that present mobility technologies in a light and accessible way.
The campaign was selected as a finalist in the 16th edition of the Cannes Corporate Media & TV Awards, held in Cannes, France, in the “Online Corporate Media – Social Media Videos” category. Only six global companies, including Hyundai Mobis, received this honor in the category.
The Cannes Corporate Media & TV Awards saw fierce competition this year, with over 900 entries from 52 countries around the world. Several renowned global companies showed their competitiveness with distinctive campaigns, and Hyundai Mobis was the only Korean company to make the list of finalists.
Popular appeal: campaign with short videos and audience engagement
Hyundai Mobis’ “Move Improved” is a series of short videos showcasing cutting-edge mobility technologies: the holographic display on the windshield, human-centered interior lighting, and the e-Corner system.
With a lighthearted approach, the videos feature characters such as a wizard and a meditator who offer unexpected and entertaining solutions to a couple facing various setbacks while driving. The narrative structure makes Hyundai Mobis’ technologies easy to understand, making the content accessible and engaging for the general public.
The video received widespread acclaim, reaching a total of 28.8 million views on Hyundai Mobis’ official global channels Hyundai Mobis no YouTube, Instagram and TikTok.
The “Move Improved” campaign, recognized both for its quality and popular appeal, in addition to recognition at Cannes, won top prizes at two North American advertising festivals.
It won the top Platinum award at the prestigious 2025 Muse Creative Award and the Grand Prix at the 2025 NYX Award, achieving a triple crown at global advertising festivals this year alone.
The campaign is part of the company’s communication strategy through the Mobility Media Platform, which aims to bring the public closer to mobility technologies in a clear and accessible way.
Hyundai Mobis’ official YouTube channel, MOBIS LIVE, recently reached 100,000 subscribers, receiving the YouTuber Silver Button, becoming another milestone in the expansion of the brand’s digital presence.
About Hyundai Mobis Brazil
Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company that manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts sector to become the sixth largest global automotive parts supplier by 2023. Hyundai Mobis currently has more than 30,000 employees, more than two-thirds of whom are based outside Korea, in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Piracicaba Automotive Park (SP), starting its activities in September of the same year. With over 600 employees, Hyundai Mobis has three operational units and one administrative unit in the country. Visit our institutional website (www.hyundaimobis.com.br) and our social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) and LinkedIn (www.linkedin.com/company/hyundai-mobis/).
About Hyundai Motor Brazil/Hyundai Motor Central & South Americas
Hyundai Motor Brazil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 family of compact vehicles and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit www.hyundai.com.br. You can also follow the brand’s daily life on social media: Facebook (www.facebook.com/hyundaibr), Instagram (www.instagram.com/hyundaibr) and LinkedIn (www.linkedin.com/company/hyundai-motor-brasil/mycompany), and on YouTube (www.youtube.com/hyundaibr).
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company is present in more than 200 countries with around 120,000employees dedicated to tackling mobility challenges around the world. Based on the brand vision “Progress for Humanity”, Hyundai Motor is accelerating its transformation into a provider of intelligent mobility solutions. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while seeking open innovation to develop future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with the latest electrification technology, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.