• At the 4th Mobis Mobility Day in Detroit, the company presented its business vision and investment plan under the theme “Mobis in Global”.
• The initiative took advantage of local partnerships and business opportunities in Detroit, an important hub for mobility startups.
• The company is expanding its search for startups and making more strategic investments, with support for testing new businesses led by Mobis Ventures Silicon Valley, its investment subsidiary in the USA.

Hyundai Mobis held the 4th “Mobis Mobility Day” in Detroit, USA (Photo: Disclosure)

Participants on a panel at Mobis Mobility Day (Photo: Disclosure)

Presentations were made by employees of Mobis Ventures Silicon Valley (Photo: Disclosure)

In April this year, Hyundai Mobis presented its investments for startups at the 4th Mobility Day, held in Detroit in the United States.

Based on its car production infrastructure, Detroit is emerging as a hub for new mobility companies, equipped with Artificial Intelligence and software, as well as production and quality control capabilities.

Mobis Mobility Day is an event where Hyundai Mobis presents its business vision and investment status to startups, universities and global investors.

The event was attended by promising local startups, invited by Hyundai Mobis, to debate emerging trends in mobility, with a special focus on the fields of robotics and clean technologies.

The event’s move from Silicon Valley (California) to Detroit (Michigan) took into account the recent growth in the brand’s customer base, which is now more concentrated in that region. The company also felt that by expanding investments and partnerships with promising local startups, it could develop advanced technologies together and thus promote its products more easily to future customers.

During the event, Hyundai Mobis presented its latest innovations in software-defined vehicles (SDV), electrification and automotive electronics under the theme “Mobis in Global”, with presentations on corporate vision, advances in open innovation and investment strategies. These presentations were given by employees of the Mobis Technical Center of America, providing an enriching and informative experience.

“It’s important to discover exceptional global startups and make strategic investments to warrant innovative technologies that will lead the paradigm shift in mobility,” said Mitchell Yun, investment manager at Mobis Ventures Silicon Valley (MVSV), the event’s organizer. “This year, we will expand our support for proofs of concept (PoC), including technological and commercial feasibility analyses, as well as strengthening our collaboration to anticipate the market.”

Mobis Ventures Silicon Valley

Hyundai Mobis launched Mobis Ventures Silicon Valley, its open innovation base, in Silicon Valley in 2018, and has already invested more than 200 billion won in startups in the past year. Also in 2024, the company made a new investment of 15 million dollars in the US semiconductor company Elevation Microsystems, and in 2020 it invested in Envisics from the UK, and is currently still collaborating with this company on head-up display technology (AR-HUD) based on augmented reality.

Hyundai Mobis continues to cooperate with companies with great potential in the key technological fields of future mobility, including Zendar, a company developing high-performance imaging radars for autonomous driving, LightIC, a LiDAR semiconductor company based on Artificial Intelligence, and Sonatus, a software platform company.

About Hyundai Mobis

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) e LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas

Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle range and the Creta compact SUV. Recently, it began to coordinate everything from imports to final distribution of the brand’s complete vehicle portfolio in the country. From Brazil, Hyundai manages commercial operations for the Central and South American region, exporting to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit hyundai.com.br. You can also keep up to date with the brand on social media: Facebook (facebook.com/hyundaibr), Instagram (instagram.com/hyundaibr), LinkedIn (linkedin.com/company/hyundai-motor-brasil), TikTok (tiktok.com/@hyundaibr) and YouTube (youtube.com/hyundaibr).

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.