System applied to the trailer was developed for the North American market, which has a high demand for pickup trucks

• At its Research & Development Center in the United States, Hyundai Mobis presented 21 cutting-edge technologies to the global automotive sector.
• The specialized system, called Trailer Reverse Assistance (TRA), is adapted for the pick-up truck market.
• The technology automatically steers the vehicle equipped with a trailer based on the image from the rear-view camera, specifically when reverse parking is required.

Highlights include the Trailer Reverse Assistance system, a tailor-made technology developed by Hyundai Mobis for the North American market and developed by Hyundai Mobis (Photo: Disclosure)

Michigan Lieutenant Governor Garlin Gilchrist II at the Hyundai Mobis Open House event at its Hyundai Mobis Open House event at its Research and Development Center in Detroit (Photo: Disclosure)

In September, Hyundai Mobis presented its Trailer Reverse Assistance technology during the Open House event held at the company’s Research and Development Center in Detroit, USA.

The event was attended by representatives of the global automotive sector, as well as state government officials. Hyundai Mobis is expanding its positioning in North America, and, for this reason, the company uses comprehensive Research and Development strategies, based on analyzing the preferences and needs of American consumers.

At the event, Hyundai Mobis presented technologies designed specifically for the North American market, demonstrating the core technologies in real vehicles and its inside view of the state-of-the-art research facilities. One of the highlights was the revolutionary Trailer Reverse Assistance system – a technology that automatically guides the vehicle equipped with a trailer, based on the image from the rear-view camera, specifically when reverse parking is required.

This innovation has been adjusted to meet the unique demands of the North American market, where pickup trucks are in high demand and trailers are used more frequently. In a dynamic demonstration, Hyundai Mobis installed this technology in the Genesis GV60, offering attendees a real experience of how the innovation works.

During this occasion, Hyundai Mobis presented a total of 21 new technologies, including an In-Cab Monitoring System using biometric signals and an Electronic Parking Brake designed specifically for pickup trucks (e-DIH).

For Hyundai Mobis, the North American market is seen as a key target for overseas demand. All the technologies presented at the event are not expected to reach the Brazilian market.

About Hyundai Mobis

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr e LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas

Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle family and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay, and Uruguay. To learn more about Hyundai and its products in Brazil, access www.hyundai.com.br. Also follow the day to day of the brand on social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyuundaimobisbr e LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.