Mobis will bring a customized HB20 Mobis Edition with accessories to the event, which takes place from November 22 to 30 in the Anhembi District
The idea is to show how accessories can change the look of a vehicle without losing its originality (Image is for illustrative purposes only)
Hyundai Mobis, in partnership with Hyundai Motor Brazil, will be present at the Salão Internacional do Automóvel de São Paulo, from November 22 to 30.
Now in its 31st edition, the event returns to the Anhembi District with more than 67,000 m² of exhibition space, bringing together 24 brands and expecting more than 700,000 visitors. The show is recognized as a benchmark in innovation, technology, and mobility, offering immersive experiences, a test drive track, simulators, and attractions for the whole family.
Hyundai Mobis will present a first look at a customized HB20 Mobis Edition featuring certified parts and accessories, along with unique components created exclusively for this presentation. This reinforces the brand’s commitment to blending innovation, sportiness, and personalization.
The vehicle displays a style with details that refer to the world of racing. The initiative seeks to spark public interest in automotive customization and encourage owners of the brand’s vehicles, as well as future buyers, to explore new ways of expressing their identity through their car.
The goal is not to offer the accessories individually, but rather to showcase a vision of style and innovation. This car is more than just a vehicle; it is a statement of style, technology, and passion.
Global leader in technology and design
With a strong presence at Latin America’s largest automotive event, Hyundai Mobis reaffirms its position as a global benchmark in technology, design, and innovation in automotive parts and accessories. “Our participation reinforces the brand’s commitment to the experience and satisfaction of Brazilian consumers, offering solutions that combine style, performance, and safety,” says Sangyeol Bae, Director of the Service Parts Division Center at Hyundai Mobis Brazil.
Accessories that bring sportiness
The Hyundai HB20 model showcased at the SP Motor Show will feature exclusive accessories such as wheels, tires, racing-style wrap, racing steering wheel, paddle shifts, seat belts, door sills, a custom body kit, and sport springs.
“Every detail has been designed to show how small customizations can transform the vehicle, making sportiness accessible and tailored to each customer profile,” adds Bae, who is responsible for the team that develops accessories within the Brazilian subsidiary.
Experience at the Hyundai stand
Between November 22 and 30, visitors will be able to get a close look at the customized HB20 at the Hyundai Motor stand, which will feature a range of new products and interactive experiences for the entire audience.
Hyundai Mobis also invites participants to follow updates on social media and explore the available accessories and parts options for Hyundai models. Just search for @hyundaimobisbr to access.
About Hyundai Mobis Brazil
Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company that manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts sector to become the sixth largest global automotive parts supplier by 2023. Hyundai Mobis currently has more than 30,000 employees, more than two-thirds of whom are based outside Korea, in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Piracicaba Automotive Park (SP), starting its activities in September of the same year. With over 600 employees, Hyundai Mobis has three operational units and one administrative unit in the country. Visit our institutional website (www.hyundaimobis.com.br) and our social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) and LinkedIn (www.linkedin.com/company/hyundai-mobis/).
About Hyundai Motor Brazil/Hyundai Motor Central & South Americas
Hyundai Motor Brazil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 family of compact vehicles and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit www.hyundai.com.br. You can also follow the brand’s daily life on social media: Facebook (www.facebook.com/hyundaibr), Instagram (www.instagram.com/hyundaibr) and LinkedIn (www.linkedin.com/company/hyundai-motor-brasil/mycompany), and on YouTube (www.youtube.com/hyundaibr).
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company is present in more than 200 countries with around 120,000employees dedicated to tackling mobility challenges around the world. Based on the brand vision “Progress for Humanity”, Hyundai Motor is accelerating its transformation into a provider of intelligent mobility solutions. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while seeking open innovation to develop future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with the latest electrification technology, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.