• Achieved core auto component orders worth USD 9.22 billion (KRW 12.2 trillion) from global automakers last year, exceeding the target by 72%
• Expanded performance through large-scale orders of electrification components… This year’s order target set at USD 9.34 billion
• Plans to continuously acquire new customers by focusing on strategic products such as electrification, electrical systems, and chassis, primarily in North America, Europe, and Japan

Hyundai Mobis established a dedicated space at CES 2024 for customers, aggressively showcasing mobility technologies ready for immediate mass production. (Image: Disclosure)

Hyundai Mobis has rewritten the history of overseas orders for global automakers by capitalizing on the ‘electrification’ trend last year. Surpassing its annual target significantly, Hyundai Mobis has inaugurated the era of overseas orders exceeding KRW 10 trillion. The company plans to continue this momentum, focusing on future mobility core components in its order acquisition strategy this year.

Hyundai Mobis successfully secured orders worth USD 9.22 billion (approximately KRW 12.2 trillion) from overseas automakers in North America and Europe last year. This achievement, a 72% increase over the initial target of USD 5.36 billion, marks the company’s highest-ever order performance.

The explosive increase in Hyundai Mobis’ overseas orders last year was significantly attributed to securing multi-trillion won orders for electrification components from European automakers. Hyundai Mobis succeeded in obtaining an order from German automotive brand last year for the Battery System Assembly (BSA), a key electrification component. This battery system is slated for integration into the German automaker’s next-generation electric vehicle platform. Hyundai Mobis plans to establish a new production base near the automaker’s factory in Europe to ensure a stable supply of components.

Hyundai Mobis has built continuous trust with various global major automakers. The customer trust, stable mass production quality, and local production operations have led to remarkable overseas order achievements.

Sustained and proactive investment in research and development has also been a critical factor in boosting overseas order performance. Hyundai Mobis’ R&D investment last year reached KRW 1.59 trillion, an increase of about 16% from the previous year. The company increases its R&D expenditure annually, securing differentiated product competitiveness in core future mobility areas such as electrification, autonomous driving, and connectivity.

This year, Hyundai Mobis plans to actively pursue new customers overseas, focusing on strategic components such as electrification, electrical systems, lamps, and chassis. Centered around key electrification components that have opened the floodgates for large-scale orders, the company intends to strengthen its order portfolio with products incorporating various cutting-edge technologies, including Augmented Reality Head-Up Displays (AR-HUD), Advanced Driver Assistance Systems (ADAS), independent rear-wheel steering systems (RWS), and rollable displays. Hyundai Mobis has set an ambitious target of USD 9.34 billion for core auto component orders from global automakers this year, aiming to continue last year’s robust momentum.

To tighten its grip on overseas orders, Hyundai Mobis actively engaged in aggressive sales activities at CES 2024 earlier this month, meeting with various global customers. At this year’s CES, Hyundai Mobis set up a dedicated space for customers, showcasing 20 types of mobility technologies immediately applicable to mass production, including transparent displays and 22Kw integrated charging control modules (ICCU).

About Hyundai Mobis

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr e LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas

Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle family and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay, and Uruguay. To learn more about Hyundai and its products in Brazil, access www.hyundai.com.br. Also follow the day to day of the brand on social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyuundaimobisbr e LinkedIn (www. https://www.linkedin.com/company/hyundai-mobis/.

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.