Guests will be able to participate in tests and experience the performance of key security technologies

• A week-long technology demonstration for clients including Mercedes-Benz and BMW to be held at the Swedish winter testing ground starting from the 29th
• Demonstrating braking and steering safety technology performance under harsh winter conditions such as snow and ice
• Enhancing technological perfection based on core competencies in essential vehicle engineering fields to continuously expand global orders

Hyundai Mobis researcher is conducting tests on braking stability and body posture control safety technology performance at the Swedish winter testing ground (Photo: Disclosure)

Hyundai Mobis is set to conduct winter tests by inviting practical engineers from global automakers to its Swedish winter testing ground. It aims to showcase the performance of core safety technologies in braking and steering under challenging winter road conditions such as snow and ice, thereby securing customer trust and expanding future order opportunities.

Hyundai Mobis announced on the 16th that it would host the “MOBIS Winter Driving Experience” for global clients over a week starting from the 29th at the winter testing ground in Arjeplog, Northern Sweden. The event will feature technology displays, real-vehicle tests of electronic braking and steering innovations, and next-generation electrification technologies, including the in-wheel system. Engineers from global automakers including Mercedes-Benz and BMW, are expected to attend the event.

This marks the first time Hyundai Mobis has hosted a large-scale winter technology demonstration event targeting numerous global clients. For the event, Hyundai Mobis plans to deploy ten vehicles to allow client engineers to experience the performance of core safety technologies directly.

The goal of the winter testing event is for customers to personally test and confirm the effectiveness of vehicle braking and steering control technologies, which are critical to passenger safety, under extreme winter driving conditions such as snow and ice. The winter testing ground in Arjeplog, Northern Sweden, features harsh environmental conditions with an average temperature of -15°C, dropping to as low as -40°C, and has a variety of tracks such as multipurpose test track, hill test track, steering pad, and urban driving course for conducting intensive tests on braking stability, body control performance, and turning capabilities.

Notably, the event will also introduce the in-wheel system, which is considered a next-generation electrification technology. The in-wheel system, which involves fitting a drive motor inside each wheel for direct control, offers improved driving efficiency and stable body posture and turning performance. This is the first time the in-wheel system will be demonstrated to global automakers at the winter testing ground.

Opening up a high-intensity technology testing site to numerous clients for direct demonstration reflects Hyundai Mobis’s confidence in its core safety auto component technology. Hyundai Mobis is developing its products through thorough verification in extreme environments based on its mass-production capabilities in essential engineering fields such as braking and steering, which are critical for vehicle safety.

Besides the Swedish winter testing ground, Hyundai Mobis also operates a winter testing ground in Heihe, Heilongjiang Province, China, and utilizes a winter testing ground in New Zealand during the summer to continuously perform performance verification and reliability evaluation of mass-produced and advanced development of auto components in winter conditions throughout the year.

Hyundai Mobis plans to hold regular customer-invitation technology events at the winter testing ground. Moving beyond simple technology displays to provide opportunities for clients to experience technologies directly, it aims to seek business collaboration opportunities and actively expand its customer network. Following a record foreign order achievement of $9.22 billion (approximately 12.2 trillion KRW) from global automakers last year, Hyundai Mobis intends to further strengthen its engagement with global clients and continuously expand its international orders this year.

About Hyundai Mobis

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) e LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas

Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle family and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay, and Uruguay. To learn more about Hyundai and its products in Brazil, access www.hyundai.com.br. Also follow the day to day of the brand on social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyuundaimobisbr) e LinkedIn (www. https://www.linkedin.com/company/hyundai-mobis/.

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.