The event took place on the 15th and 16th of October and hundreds of vehicle inspections were carried out in Fortaleza.
Mobis offered items such as interior space and trunk mats, front and rear wipers and organizer bags free of charge to customers who passed the free inspection.
Mobis presented some of its new genuine accessories installed in a New HB20S and in a New Generation Creta that were exhibited on site: items such as roof rack, sill protectors, protective stickers, side moldings and rain gutters.
New HB20S and New Generation Creta with new genuine accessories developed by Hyundai Mobis (Photo: Publicity)
Stickers indicated the new items on display for the cars (Photo: Disclosure)
On the 15th and 16th of October, Hyundai Motor Brasil held the “Mundo Hyundai” edition – in the parking lot of Shopping RioMar Kennedy, in Fortaleza, Ceará, and Hyundai Mobis was one of the sponsors of the event.
The initiative offered several attractions to the public and, among the main ones, the free distribution of products in the free inspection of vehicles, where a Hyundai team checked ten items of the cars for ten minutes.
The items checked were: engine oil, windshield wiper water, brake system fluid and power steering fluid levels; tire calibration; assessment of tread wear and general condition; battery charge; operation of all lamps in the lighting system; windshield wiper blades and engine timing belt.
For cars that participated in this inspection, accessories such as mats for the interior and trunk, wipers and organizer bags were offered free of charge, as well as replacement for burnt out light bulbs.
Mobis also took advantage of the occasion to present some of its new genuine accessories on two vehicles that were exhibited at the site: items such as a roof rack, sills, protective stickers, side moldings and rain gutters were installed on a New HB20S and also on a Crete New Generation.
In addition to the accessories in the vehicles in the showroom and the parts provided in the free inspections, Hyundai Mobis was also present with its brand in the event’s publicity materials, such as banners, entrance porches, marketing emails and totem poles.
The Commercial Director of the Hyundai Mobis Parts Distribution Center, Sang Yeol Bae, evaluated the action as essential to bring the brand closer to customers. “We are very happy to be able to be with our customers here in the Northeast and bring to the region, a little more of our innovations in parts and accessories for the latest Hyundai launches”, he said.
This is not Hyundai Mobis’ first participation in the Hyundai World. The disclosure of genuine parts and accessories took place for the first time in 2019, in the São Paulo edition of the event, and was seen again in the editions of Florianópois and Belém do Pará, held in the following years.
About Hyundai Mobis
Founded in 1977 in Seoul, South Korea, Hyundai Mobis had its plant inaugurated in Brazil, in the Parque Automotivo de Piracicaba, in the interior of São Paulo, in 2012, together with the Hyundai Motor Brasil plant.
In Brazil, Hyundai Mobis has two operating units installed in Piracicaba and Rio das Pedras – in the interior of São Paulo – and the Commercial Office in São Paulo.
A global supplier of auto parts, in Brazil Hyundai Mobis is the official and exclusive manufacturer of the parts: front and rear chassis, cockpits (instrument panels) and bumpers for the HB20 and CRETA models sold by dealerships.
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