Participation in the largest agricultural event in southern Brazil reinforced the brand’s presence alongside Hyundai Motor Brazil, with a special focus on the New Hyundai i20
Novo Hyundai i20 was one of the highlights at the Hyundai Mobis business area at Expointer (Photo: Disclosure)
At this year’s Expointer, more than 1 million people attended (Photo: Disclosure)
Local displayed its lineup of genuine accessories during the trade show (Photo: Disclosure)
From August 29 to September 6, Hyundai Mobis participated in the 49th Expointer 2026, held in Esteio (RS), one of the leading events in the Brazilian agribusiness sector.
The participation took place in partnership with Hyundai Motor Brazil and the CarHouse and Servopa dealerships, at a booth showcasing the brand’s latest models, with a special focus on the New Hyundai i20.
Considered one of the largest agribusiness trade shows in Brazil, Expointer brings together representatives from different sectors of the economy and welcomed over 1 million visitors at this year’s event. In this context, the automotive sector also takes center stage by presenting new technologies, solutions, and products tailored to consumers’ diverse needs.
During the event, Hyundai Mobis presented a selection of genuine accessories developed for the New Hyundai i20, which combine practicality, protection, comfort, and customization for the vehicles.
Among the available items are solutions focused on protection, organization, transportation, comfort, and customization, such as roof racks, door sill protectors, heat-shielding films, trunk organizers, floor mats, pet accessories, and anti-theft locks.
“This year’s Expointer remained a strategic opportunity for the brand, with a highly visible booth, excellent visitor traffic, and the strengthening of Hyundai’s positioning among the agribusiness audience,” stated Fladimir Rosa, Commercial Director at CarHouse.
Participation in Expointer reinforces Hyundai Mobis’ global strategy to expand its offering of solutions that add value to the customer experience, combining innovation, quality, and customization for Hyundai vehicles.
About Hyundai Mobis
Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr e LinkedIn (www.linkedin.com/company/hyundai-mobis/), Mercado Livre (https://www.mercadolivre.com.br/loja/hyundai-mobis).
About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas
Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle family and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay, and Uruguay. To learn more about Hyundai and its products in Brazil, access www.hyundai.com.br. Also follow the day to day of the brand on social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyuundaimobisbr e LinkedIn (www. https://www.linkedin.com/company/hyundai-mobis/.
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com