• Hyundai Mobis is presenting innovative mobility technologies of the future at CES 2025.
• CES will showcase holographic screens on the windshield, interior lighting centered on the vehicle’s occupants and the M.Brain, which monitors the driver’s attention span.
• Strengthening sales efforts for new technologies produced on a large scale, including electrification systems, electronics and lighting.

The technology stand will be set up with transparent curtains to provide maximum connection between the technology and visitors (Image: Disclosure)

Hyundai Mobis will be present at CES 2025 (Customer Electronics Show), the world’s largest technology event, which will take place from January 7 to 10 at the Las Vegas Convention Center (LVCC) in Las Vegas, USA. Participating in the event for the tenth consecutive year since 2016, the company reaffirms its leadership in innovative mobility technologies and advanced solutions already produced on a large scale.

In this edition, Hyundai Mobis will offer visitors a unique experience with its “Human Tech” approach, developed under the theme “Beyond and More”. Human Tech” represents a revolutionary technology that eliminates barriers between people and technology, with the aim of maximizing user safety and convenience through organic and intuitive interactions.

Transparent holographic windshield display

At CES 2025, Hyundai Mobis will present three innovative technologies focused on the human experience: the Holographic Windshield Display, the User-Centered Interior Lighting System and M.Brain, an advanced solution that monitors driver distraction by analyzing their brain waves.

For the first time, Hyundai Mobis will present to the public the ‘Holographic Windshield Display’, developed in partnership with the German optics company ZEISS. To enhance the user experience, this technology will be integrated into Kia’s EV9 electric vehicle during the presentation. The display projects a wide range of information – such as driving, navigation and infotainment data – directly onto the windshield, covering from the driver’s to the passenger’s field of vision.

The innovation uses a special optical film applied to the windshield, allowing drivers to access important information without compromising visibility, promoting a feeling of spaciousness and safety when driving. Although it is not yet in mass production, the ‘Holographic Windshield Display’ is already considered cutting-edge technology and is expected to be manufactured on a large scale from 2027.

On the occasion, Hyundai Mobis will also present the “Human Centric Interior Lighting” technology, which changes like a chameleon according to the user’s mood and situation. This intelligent lighting system can implement 32 different situational patterns: including reducing driver stress and kinetosis (motion sickness), preventing risks during disassembly, mitigating collisions when opening doors (door crash prevention) and lighting with UVC sterilization, an ultraviolet light used to kill microorganisms such as bacteria and viruses, disinfecting surfaces. Visitors to the Hyundai Mobis stand will be able to see how this lighting technology responds to changes in the driver’s biological rhythms, health and the environment around the vehicle.

The main human technology presented by Hyundai Mobis will be M.Brain, an innovative system that monitors the driver’s state of attention in real time by analyzing brain waves. If inattention is detected, such as drowsiness at the wheel, the system issues alerts using different stimuli: visual (LED lights around the driver’s seat), tactile (vibration in the seat) and auditory (speakers integrated into the headrest).

Visitors to the Hyundai Mobis stand will have the opportunity to see live demonstrations of brainwave analysis and the practical operation of M.Brain technology.

Innovative and technological stand

On the stand, Hyundai Mobis will highlight transparency in design, symbolizing the removal of physical boundaries. The stand’s external walls and ceiling structures have been configured as transparent curtains, emphasizing the connection between people and technology and between the exhibition space and visitors.

In the Private Zone, Hyundai Mobis will exhibit 16 strategic products in areas such as electrification, electronics, chassis and lighting systems to meet global orders and will conduct personalized sales activities for each customer company.

Throughout this year, Hyundai Mobis has strengthened its customer-centric sales activities by participating in major global mobility events such as the Paris Motor Show and Auto China. At the ‘CEO Investor Day’ held on November 19, Hyundai Mobis President Lee Gyu-suk pointed out: “Based on our leading technological competitiveness, we aim to expand the proportion of global automaker sales to 40% of our total core automotive component sales by 2033, propelling us to become a TOP 3 global automotive supplier.”

About Hyundai Mobis Brazil

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company that manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts sector to become the sixth largest global automotive parts supplier by 2023. Hyundai Mobis currently has more than 30,000 employees, more than two-thirds of whom are based outside Korea, in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Piracicaba Automotive Park (SP), starting its activities in September of the same year. With over 600 employees, Hyundai Mobis has three operational units and one administrative unit in the country. Visit our institutional website (www.hyundaimobis.com.br) and our social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) and LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brazil/Hyundai Motor Central & South Americas

Hyundai Motor Brazil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 family of compact vehicles and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit www.hyundai.com.br. You can also follow the brand’s daily life on social media: Facebook (www.facebook.com/hyundaibr), Instagram (www.instagram.com/hyundaibr) and LinkedIn (www.linkedin.com/company/hyundai-motor-brasil/mycompany), and on YouTube (www.youtube.com/hyundaibr).

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with around 120,000employees dedicated to tackling mobility challenges around the world. Based on the brand vision “Progress for Humanity”, Hyundai Motor is accelerating its transformation into a provider of intelligent mobility solutions. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while seeking open innovation to develop future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with the latest electrification technology, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.