• During a press conference at IAA Mobility 2025 in Munich, Germany, the company held a press conference on the theme of “Automotive Trends and Cutting-Edge Technologies.”
• The three pillars of innovation were showcased: sustainable electrification, optimized integration of functions, and maximized user experience in the vehicle.
• Hyundai Mobis is strengthening its line of cutting-edge technologies, such as the holographic display on the windshield, advanced battery systems, and solutions for software-defined vehicles (SDVs).

Axel Maschka, executive vice president and chief sales officer at Hyundai Mobis, shared his insights on “Hyundai Mobis’ leading automotive trends and technologies” at IAA Mobility 2025 (Photo: Disclosure)

Hyundai Mobis showcased its vision for the future of mobility at IAA Mobility 2025 in Munich, Germany, reaffirming its goal of becoming one of the world’s top three automotive suppliers. The company currently ranks sixth in Automotive News’ global rankings.

During the “Automotive Trends and Leading Technologies” press conference held at the Messe Munich Center, Axel Maschka, executive vice president and chief sales officer, highlighted the company’s advances in Europe and the global market. He also showcased practical applications of next-generation technologies already in use by international customers and previewed upcoming innovation strategies.

“Our goal of reaching the global top 3 is clear. Turning crises into opportunities and maintaining technological leadership will be the driving force behind this journey,” said Maschka.

Hyundai Mobis has already warranted large orders from leading global customers such as Volkswagen and Mercedes-Benz through its electrification-focused strategy in Europe, and by concentrating its research and development resources on essential future products, it is maintaining significant growth momentum even in the face of the challenge of electric vehicles.

The three pillars of innovation: Sustainable Electrification, Integrated Excellence, and Vision in Motion

Hyundai Mobis announced that it will lead the market by establishing three main goals for proactive research and development and product portfolio development: “Sustainable Electrification, Integrated Excellence, and Vision in Motion.”

The company started its battery system business in 2009 and currently has a BSA portfolio that covers all existing eco-friendly vehicles. In addition, it is continuously developing new battery technologies to ensure safety, considered the biggest barrier to the mass adoption of electric vehicles, thereby increasing customer and market confidence in sustainable electrification while advancing electrification technology.

Examples include the “battery cooling system” and “fire extinguishing agent system” developed in-house. Mobis monitors high temperatures caused by internal chemical reactions that degrade battery performance through its battery monitoring system (BMS), while preventing battery accidents through a dual cooling system. It has also developed a technology that automatically sprays fire extinguishing agents to immediately suppress fires in the event of battery cell ignition.

In the era of software-defined vehicles (SDVs), the technological capabilities of mobility companies depend on how well they can integrate and simplify vehicle structures. Hyundai Mobis has warranted essential solutions for next-generation chassis systems, including steer-by-wire, brake-by-wire, and independent rear-wheel steering.

The company is currently working to enhance the integrity of these products and build an integrated solution that controls all vehicle movements with a single controller. This integrated solution is a technology that will become the core foundation of SDV, implementing a flexible vehicle architecture that transcends hardware limitations, operating steering and braking with a single software, and upgrading performance through wireless updates.

Another area of focus in the innovation process for future mobility is “Vision in Motion,” based on the convergence of electronic technologies. Hyundai Mobis is working to achieve its goal of providing drivers sitting in the vehicle cockpit with a differentiated experience in terms of visuals and immersion that they have never experienced before.

Mobis is betting on immersive technologies such as the holographic windshield display (HWD), which differs from the traditional HUD in that it projects information directly into the driver’s field of vision without the need for additional screens, offering navigation, vehicle data, and entertainment in augmented reality.

Global partnerships and portfolio built on future mobility technology

Since its debut at the IAA in 2021, Hyundai Mobis has been consolidating strategic partnerships. The “EV Skateboard” platform led to orders from Volkswagen for state-of-the-art battery systems. In 2024, the company began construction of a BSA factory in Spain, with a capacity of 360,000 units per year.

Through the organic integration of automotive electronic technologies, Hyundai Mobis continues to set new standards for the cockpits of the future. The company has been updating its state-of-the-art integrated digital cockpit, “M.VICS,” annually and is currently receiving orders from global customers for its core technological elements. Among them, the holographic AR (augmented reality head-up display) HUD is about to be launched on the market through collaboration with global automakers.

Hyundai Mobis is strengthening its business structure with a focus on high value-added products and advanced research. The goal is to increase global customer participation in the essential parts sector to 40% by 2033.

“Our strategy is to develop differentiated technologies that meet customer needs and drive technological paradigm shifts, expanding our position in the global market. We will establish our position as a leading mobility technology company by combining competitiveness in new technologies, advanced execution capabilities, and speed,“ said Lee Gyu-suk, president and CEO of Hyundai Mobis, at the ”2025 CEO Investor Day” held last month.

About Hyundai Mobis Brazil

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company that manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts sector to become the sixth largest global automotive parts supplier by 2023. Hyundai Mobis currently has more than 30,000 employees, more than two-thirds of whom are based outside Korea, in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Piracicaba Automotive Park (SP), starting its activities in September of the same year. With over 600 employees, Hyundai Mobis has three operational units and one administrative unit in the country. Visit our institutional website (www.hyundaimobis.com.br) and our social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) and LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brazil/Hyundai Motor Central & South Americas

Hyundai Motor Brazil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 family of compact vehicles and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit www.hyundai.com.br. You can also follow the brand’s daily life on social media: Facebook (www.facebook.com/hyundaibr), Instagram (www.instagram.com/hyundaibr) and LinkedIn (www.linkedin.com/company/hyundai-motor-brasil/mycompany), and on YouTube (www.youtube.com/hyundaibr).

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with around 120,000employees dedicated to tackling mobility challenges around the world. Based on the brand vision “Progress for Humanity”, Hyundai Motor is accelerating its transformation into a provider of intelligent mobility solutions. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while seeking open innovation to develop future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with the latest electrification technology, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.