• In 2025, monitoring measures removed 170 websites and 83,000 advertisements for counterfeit parts, generating an economic impact of over R$ 1.3 million in November alone.
• Genuine parts are recommended only at Hyundai dealerships throughout Brazil.

Genuine Parts labels have rounded corners (Photo: Bolly Vieira)

The packaging has the Hyundai logo and the words “Genuine Parts” (Photo: Bolly Vieira)

In order to continue its commitment to customer safety and protect the Hyundai brand of genuine parts and accessories, Hyundai Mobis intensified its crackdown on counterfeit parts during 2025.

The illegal trade in parts, mostly advertised through social media and websites, can result in a number of losses for consumers and the automotive industry. Among the main risks are mechanical failures, reduced vehicle performance, increased likelihood of accidents, and loss of warranty. In addition, the circulation of counterfeit items directly affects the production chain, generates unfair competition, and compromises the brand’s credibility.

To address this scenario, Hyundai Mobis has been expanding its digital monitoring strategies, strengthening partnerships with competent authorities, and raising awareness among vehicle owners to identify genuine products. The company emphasizes that choosing genuine parts is essential to ensure the safety, durability, and proper performance of Hyundai vehicles.

Effective actions in 2025

During the year, Hyundai Mobis stepped up its fight with measures to monitor and remove 170 websites and 83,000 advertisements for counterfeit parts. In November alone, these actions resulted in an economic impact of over R$ 1.3 million.

In addition to online monitoring, Hyundai Mobis participated in training sessions with postal service agents in São Paulo and the Federal Revenue Service at Viracopos Airport in Campinas, locations with strong enforcement and specific operations for identifying and seizing counterfeit products.

Brand Protection and Reporting Channel

All these actions are part of Brand Protection, Hyundai Mobis’ brand protection program that aims to curb the circulation of counterfeit and illegal parts in the market. To reinforce this initiative, the company provides a permanent Reporting Channel on its official website, guaranteeing confidentiality and security to the whistleblower. This tool is another step toward supporting enforcement and protecting consumers, ensuring that only genuine parts reach the market.

How to identify genuine parts and accessories?

• Hyundai Mobis packaging features the Hyundai logo with the description: ‘Genuine Parts’;
• The labels on cardboard boxes always have rounded corners;
• Hyundai Mobis never supplies parts without labels or with packaging that has been dismantled and separated from the product;
• Genuine Hyundai Mobis products will never be delivered together with products from other brands or manufacturers;
• It is important to pay extra attention to products with prices well below those generally charged in the market.

Where to buy genuine parts?  

Genuine parts and accessories should be purchased safely from Hyundai dealerships throughout Brazil.

Genuine parts and accessories supplied by Hyundai Mobis and installed at HMB dealerships come with a 12-month or 20,000-kilometer warranty, whichever comes first, from the date of delivery of the item, regardless of the vehicle model. Products purchased at dealerships have a 90-day warranty, also valid from the date of purchase.

Hyundai vehicles in the HB20 and CRETA lines that are under warranty may lose the benefit if counterfeit parts with damage are found during periodic inspections.

About Hyundai Mobis Brazil

Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company that manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts sector to become the sixth largest global automotive parts supplier by 2023. Hyundai Mobis currently has more than 30,000 employees, more than two-thirds of whom are based outside Korea, in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Piracicaba Automotive Park (SP), starting its activities in September of the same year. With over 600 employees, Hyundai Mobis has three operational units and one administrative unit in the country. Visit our institutional website (www.hyundaimobis.com.br) and our social networks: Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) and LinkedIn (www.linkedin.com/company/hyundai-mobis/).

About Hyundai Motor Brazil/Hyundai Motor Central & South Americas

Hyundai Motor Brazil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 family of compact vehicles and the Creta compact SUV. From Brazil, the brand coordinates commercial operations for the Central and South American region and exports to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit www.hyundai.com.br. You can also follow the brand’s daily life on social media: Facebook (www.facebook.com/hyundaibr), Instagram (www.instagram.com/hyundaibr) and LinkedIn (www.linkedin.com/company/hyundai-motor-brasil/mycompany), and on YouTube (www.youtube.com/hyundaibr).

About Hyundai Motor Company

Founded in 1967, Hyundai Motor Company is present in more than 200 countries with around 120,000employees dedicated to tackling mobility challenges around the world. Based on the brand vision “Progress for Humanity”, Hyundai Motor is accelerating its transformation into a provider of intelligent mobility solutions. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while seeking open innovation to develop future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with the latest electrification technology, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.