Astara Group was at the Hyundai Mobis Distribution Center (Photo: Disclosure)
Teams from Brazil and Colombia in a moment of cooperation and exchange of experiences (Photo: Disclosure)
Employees from the Astara Group, the official distributor of Hyundai Genuine Parts in Colombia, visited the Hyundai Mobis Distribution Center at the end of April to exchange experiences and learn about the logistics, storage and distribution operations at the Brazilian unit.
The Colombian team, made up of Diego Muñoz, Julian Alvarado Rojas and Sergio Valencia, toured all areas of the unit with the aim of getting to know the logistics and distribution processes of Hyundai Mobis, which is responsible for supplying genuine parts and accessories throughout Brazil, South American countries – such as Colombia – and the United States.
“For Hyundai Colombia, an Astara group company, the commercial relationship with Brazil is very important, and I took the opportunity to reciprocate the Mobis team’s recent visit to our country. At the meeting, we talked about the opportunities we have to increase the efficiency of our orders and spare parts operations, as well as the availability of new products,” said Muñoz.
During the visit coordinated by the Hyundai Mobis Sales team, the representatives of the Colombian group discussed relevant issues for growth and improving distribution processes in the country. Among the main issues discussed were the pricing of parts, especially headlights; the Economic Complementation Agreement No. 72 (ACE 72), a treaty signed between the Mercosur countries and Colombia for free trade between the parties; the delivery schedule for parts; the supply of accessories and vanes; the development of a bonus policy for exports; and the consumption of stock of parts from Mobis Miami.
“Being close to the customer is essential for strengthening the business relationship. In addition, proximity generates more trust, and both sides end up understanding each other’s challenges better,” said Aline Moreno Basanelli, Export Analyst. The development of a bonus policy and the expansion of the Distribution Center were the novelties presented to the Colombian group.
Astara sells Hyundai vehicles at more than 80 points of sale in Colombia and is responsible for offering mobility solutions through a broad portfolio of products and services.
About Hyundai Mobis
Founded on July 1, 1977, Hyundai Mobis is a Hyundai Group company, which manufactures automotive parts based in Seoul, South Korea. By offering high-quality products, technologies and services, Hyundai Mobis has strengthened its position in the automotive parts industry to become the sixth largest global automotive parts supplier by 2023. Today, Hyundai Mobis has more than 30,000 employees, with more than two-thirds of them based outside of Korea in subsidiaries around the world. In Brazil, Hyundai Mobis had its plant established in 2012 at the Automotive Park of Piracicaba (SP), starting its activities in September of the same year. With more than 600 employees, Hyundai Mobis has two operational units and one administrative unit in the country. Visit the institutional website (www.hyundaimobis.com.br) and our social media networks Facebook (www.facebook.com/hyundaimobis), Instagram (www.instagram.com/hyundaimobisbr), YouTube (www.youtube.com/@hyundaimobisbr) e LinkedIn (www.linkedin.com/company/hyundai-mobis/).
About Hyundai Motor Brasil/ Hyundai Motor Central & South Americas
Hyundai Motor Brasil has been present in the country since 2012, when it opened its plant in Piracicaba (SP). With 3,200 employees, it is responsible for manufacturing and marketing the HB20 compact vehicle range and the Creta compact SUV. Recently, it began to coordinate everything from imports to final distribution of the brand’s complete vehicle portfolio in the country. From Brazil, Hyundai manages commercial operations for the Central and South American region, exporting to neighboring countries such as Argentina, Colombia, Paraguay and Uruguay. To find out more about Hyundai and its products in Brazil, visit hyundai.com.br. You can also keep up to date with the brand on social media: Facebook (facebook.com/hyundaibr), Instagram (instagram.com/hyundaibr), LinkedIn (linkedin.com/company/hyundai-motor-brasil), TikTok (tiktok.com/@hyundaibr) and YouTube (youtube.com/hyundaibr).
About Hyundai Motor Company
Founded in 1967, Hyundai Motor Company is present in more than 200 countries with about 120,000 employees dedicated to addressing mobility challenges worldwide. Based on the brand vision “Progress for Humanity,” Hyundai Motor is accelerating its transformation into an intelligent mobility solutions provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring revolutionary solutions, while looking for open innovation to develop future mobility services. Seeking a sustainable future for the world, Hyundai will continue to employ its efforts to introduce zero-emission vehicles equipped with the highest technology in electrification, leading the hydrogen fuel cell industry. More information about Hyundai Motor Company and its products can be found at worldwide.hyundai.com or globalpr.hyundai.com.