{"id":3532,"date":"2026-02-19T11:37:51","date_gmt":"2026-02-19T14:37:51","guid":{"rendered":"https:\/\/hyundaimobis.com.br\/en\/?p=3532"},"modified":"2026-03-11T14:47:31","modified_gmt":"2026-03-11T17:47:31","slug":"hyundai-mobis-forms-global-alliance-for-next-generation-display-technologies","status":"publish","type":"post","link":"https:\/\/hyundaimobis.com.br\/en\/hyundai-mobis-forms-global-alliance-for-next-generation-display-technologies\/","title":{"rendered":"Hyundai Mobis forms global alliance for next-generation display technologies"},"content":{"rendered":"<ul>\n<li>Hyundai Mobis and its global partners have announced the formation of a strategic alliance for the development of Holographic Windshield Display (HWD), a next-generation display technology for vehicles.<\/li>\n<li>The alliance brings together complementary expertise in vehicle systems (Hyundai Mobis), optics (ZEISS), functional films (tesa), and automotive glass (Saint-Gobain Sekurit), with the goal of starting mass production in 2029.<\/li>\n<li>HWD uses the vehicle&#8217;s front windshield as a giant display, separating the driver and passenger screens to ensure safety and convenience.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3533\" src=\"https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images.jpg 2560w, https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images-300x169.jpg 300w, https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images-1024x576.jpg 1024w, https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images-768x432.jpg 768w, https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images-1536x864.jpg 1536w, https:\/\/hyundaimobis.com.br\/en\/wp-content\/uploads\/2026\/02\/1771501346_d54428_images-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Integrated solution for M.VICS 7.0 cockpit, with holographic windshield display, winner of the CES Innovation Award (Photo: Disclosure)<\/p>\n<p>Hyundai Mobis announced the launch of the \u201cQuad Alliance,\u201d a partnership with leading global companies to secure the market for next-generation vehicle displays.<\/p>\n<p>This alliance for technological development includes Germany&#8217;s ZEISS, which has world-class optical technology; Germany&#8217;s tesa, a global leader in adhesives; and France&#8217;s Saint-Gobain Sekurit, Europe&#8217;s leading manufacturer of automotive glass, which have joined forces with Hyundai Mobis. Hyundai Mobis plans to expand the collaborative ecosystem to four companies and pursue the effective commercialization of HWDs by 2029.<\/p>\n<p>Holographic Windshield Display (HWD) is an innovative technology that uses the vehicle&#8217;s front windshield as a huge display without a separate physical screen, allowing drivers to see driving information without distracting their gaze. Its main advantage lies in the accurate projection of various driving information and entertainment images at the eye level of the driver and passenger, using a special \u201cHolographic Optical Element (HOE)\u201d film laminated inside the windshield glass.<\/p>\n<p>HWD uses a holographic optical element (HOE) with a transmission of 92% or higher (transparent glass level) and a brightness of over 10,000 nits (twice the level of outdoor LED panels), providing clear image quality even in bright sunlight.<\/p>\n<p>In addition, the system prevents the driver from viewing the content displayed to the passenger, allowing them to safely access videos, games, and other information while driving. The technology maximizes both safety and interior space utilization, and is expected to become an essential feature for future mobility.<\/p>\n<p>Through this alliance, Hyundai Mobis will oversee the design and integration of the HWD system as a whole and the image projector, leveraging its expertise in vehicle interface solutions.<\/p>\n<p>ZEISS will lead the optical design and development of the HOE film; tesa will be responsible for the mass replication of holographic films; and Saint-Gobain Sekurit will be responsible for the high-precision lamination process of the film onto the windshield glass.<\/p>\n<p><strong>Supply chain ecosystem<\/strong><\/p>\n<p>This technological collaboration means establishing an integrated supply chain solution, ranging from the optical design of the HWD to the replication of the HOE and the final assembly of the system. Hyundai Mobis&#8217; strategy is to ensure the quality and feasibility of mass production by establishing a supply chain ecosystem, in addition to its cutting-edge technological capabilities.<\/p>\n<p>Meanwhile, Hyundai Mobis has generated significant interest among major customers by successively presenting advanced models featuring this technology at global exhibitions, including CES, Germany&#8217;s IAA, and the Shanghai Motor Show. At CES 2026, held in January in the United States, the company received an Innovation Award, once again reinforcing its technological leadership.<\/p>\n<p>\u201cThrough this essential technology that opens the door to the future of automotive displays, we will offer differentiated value to our customers,\u201d said Jung Soo-kyung, executive vice president and head of Hyundai Mobis&#8217; Automotive Electronics Business Unit. \u201cWe will collaborate closely with global partners during the mass production phase to maximize our technological competitiveness and consolidate our image as leaders in innovative technology in the global market.\u201d<\/p>\n<p><em><strong>Sobre a Hyundai Mobis Brasil<br \/>\n<\/strong><\/em><em>Fundada em 1 de julho de 1977, a Hyundai Mobis\u00a0\u00e9\u00a0uma empresa do Grupo Hyundai, que fabrica pe\u00e7as automotivas com sede em Seul, Coreia do Sul. Ao oferecer produtos, tecnologias e servi\u00e7os de alta qualidade, a Hyundai Mobis fortaleceu sua posi\u00e7\u00e3o no setor de pe\u00e7as automotivas para <\/em>se tornar o sexto maior fornecedor global de pe\u00e7as automotivas em 2023. <em>Atualmente, a Hyundai Mobis <\/em><em>conta com mais de 30.000 colaboradores, sendo que mais de dois ter\u00e7os desse total se encontra fora da Coreia, nas filiais ao redor do mundo. No Brasil, a Hyundai Mobis teve sua planta estabelecida no ano de 2012 no Parque Automotivo de Piracicaba (SP), iniciando suas atividades em setembro do mesmo ano. Com mais de 600 funcion\u00e1rios, a Hyundai Mobis possui tr\u00eas unidades operacionais e uma administrativa no Pa\u00eds. Visite o <\/em><em>site institucional (www.hyundaimobis.com.br) e as nossas redes sociais: <\/em><em>Facebook (www.facebook.com\/hyundaimobis), Instagram <\/em><em>(www.instagram.com\/hyundaimobisbr)<\/em>,<em> YouTube (<\/em><a href=\"http:\/\/www.youtube.com\/@hyundaimobisbr\"><em>www.youtube.com\/@hyundaimobisbr<\/em><\/a><em>)<\/em><em> e LinkedIn (www.linkedin.com\/company\/hyundai-mobis\/).<\/em><\/p>\n<p><em><strong>Sobre a Hyundai Motor Brasil\/Hyundai Motor Central &amp; South Americas<\/strong><\/em><br \/>\n<em>A Hyundai Motor Brasil est\u00e1\u00a0presente no pa\u00eds desde 2012, quando inaugurou sua f\u00e1brica em Piracicaba (SP). Com 3,2 mil colaboradores,\u00a0\u00e9\u00a0respons\u00e1vel pela fabrica\u00e7\u00e3o e comercializa\u00e7\u00e3o da fam\u00edlia de ve\u00edculos compactos HB20 e do SUV compacto Creta. A partir do Brasil, a marca coordena as opera\u00e7\u00f5es comerciais para a regi\u00e3o das Am\u00e9ricas Central e do Sul e exporta para pa\u00edses vizinhos, como Argentina, Col\u00f4mbia, Paraguai e Uruguai. Para saber mais sobre a Hyundai e seus produtos no Brasil, acesse www.hyundai.com.br. Acompanhe tamb\u00e9m o dia a dia da marca nas redes sociais: Facebook (www.facebook.com\/hyundaibr), Instagram (www.instagram.com\/hyundaibr) e LinkedIn (www.linkedin.com\/company\/hyundai-motor-brasil\/mycompany), e no YouTube (www.youtube.com\/hyundaibr).<\/em><\/p>\n<p><em><strong>Sobre a Hyundai Motor Company<\/strong><\/em><br \/>\n<em>Fundada em 1967, a Hyundai Motor Company est\u00e1\u00a0presente em mais de 200 pa\u00edses com cerca de 120 mil funcion\u00e1rios dedicados a enfrentar os desafios de mobilidade em todo o mundo. Com base na vis\u00e3o da marca\u00a0\u201cProgresso para a Humanidade\u201d, a Hyundai Motor est\u00e1\u00a0acelerando sua transforma\u00e7\u00e3o em um provedor de solu\u00e7\u00f5es de mobilidade inteligente. A empresa investe em tecnologias avan\u00e7adas, como rob\u00f3tica e Mobilidade A\u00e9rea Avan\u00e7ada (AAM) para trazer solu\u00e7\u00f5es revolucion\u00e1rias, enquanto busca por inova\u00e7\u00e3o aberta para desenvolver futuros servi\u00e7os de mobilidade.\u00a0\u00c0\u00a0procura de um futuro sustent\u00e1vel para o mundo, a Hyundai continuar\u00e1\u00a0empregando seus esfor\u00e7os para introduzir ve\u00edculos de emiss\u00e3o zero equipados com a mais alta tecnologia em eletrifica\u00e7\u00e3o, liderando a ind\u00fastria de c\u00e9lulas de combust\u00edvel de hidrog\u00eanio. Mais informa\u00e7\u00f5es sobre a Hyundai Motor Company e seus produtos podem ser encontradas em worldwide.hyundai.com ou globalpr.hyundai.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cQuad Alliance\u201d launched as integrated solution for the supply chain<\/p>\n","protected":false},"author":1,"featured_media":3533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,1],"tags":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-57","category-noticias"],"_links":{"self":[{"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":1,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"predecessor-version":[{"id":3534,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/posts\/3532\/revisions\/3534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/media\/3533"}],"wp:attachment":[{"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyundaimobis.com.br\/en\/wp-json\/wp\/v2\/tags?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}